Digital Marketing Specialist (Social Media & Copywriting)

Location: Dublin
Department: Strategy & Marketing
Contract Type: Permanent / Full Time

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Digital Marketing Specialist (Social Media & Copywriting)

Digital Marketing Specialist (Social Media & Copywriting) | Galway or Dublin

  • Permanent position available with a considerable portfolio of works for the next 5+ years
  • To work with a vibrant, agile and multi-functional team in delivering projects on time, safely, to budget and to the required quality standards.
  • To work as part of highly successful Strategy and Marketing Team
  • To make a contribution to the business by executing various marketing activities to the highest standard
  • To gain significant experience in a fast-paced organisation that builds leading projects
  • Excellent package on offer with room for negotiations

About Kirby Group Engineering
Kirby Group Engineering is an international multi-disciplinary engineering services contractor and leading provider of high-value engineering services to a number of ‘blue chip’ companies. Operating across Ireland, the UK and Europe, Kirby has become the engineering service provider of choice in growth segments such as pharmaceuticals, data centres and power transmission and distribution. Our culture is innovative, collaborative and performance focused. The successful candidate will have the opportunity to grow and develop in a company committed to developing talent and rewarding performance.
Role Purpose
Reporting to the Associate Director – Strategy & Marketing, the Digital Marketing Specialist is responsible for designing and implementing Kirby’s digital strategy – creating high-quality impactful content and effectively managing multiple social platforms and associated analytics. The Digital Marketing Specialist is also responsible for website management and PR/advertising, amongst other activities. This will be a challenging role, so the successful candidate will need to be comfortable working at pace.

Digital Marketing Specialist Responsibilities

  • Design and implement digital strategy.
  • Develop original, high-quality, tailored content for social platforms, company website, intranet.
  • Manage social content calendar (LinkedIn, Twitter, Instagram, Facebook, TikTok).
  • Execute campaigns across multiple platforms (sponsored campaigns: LinkedIn, Google, Facebook).
  • Produce editorial content and extract stories from the business (copy writing).
  • Produce adverts – liaise with the graphic designer on visual content creation.
  • Manage PR / advertising calendar.
  • Liaise with external agencies (PR, photographers, videographers)/ industry bodies / media.
  • Create video content and coordinate the production process.
  • Manage content library including social posts and PR / advertising content.
  • Maintain company profile on social platforms, website, company brochures and presentations.
  • Carry out benchmarking and trend analysis to optimise content and social media strategy.
  • Conduct social media audits, manage social communities, track engagement.
  • Analyse digital data, prepare performance and analytics reports with insights and recommendations.
  • Manage company website; produce keyword research / SEO analytics reports; optimise experience.
  • Identify creative brand promotion opportunities.
  • Develop internal communications / PR updates.
  • Optimise internal digital communication platforms across the business (offices, sites, digital).

The above list of tasks, activities, responsibilities and accountabilities is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Job descriptions will be regularly reviewed to ensure they are an accurate representation of the post.
Necessary experience of the Digital Marketing Assistant

  • Bachelor’s or Master’s degree in marketing, business or other related discipline.
  • 3-5 years’ experience in digital marketing role (preferably B2B).
  • Understanding of social media platforms and best practices from a brand / construction industry perspective (LinkedIn, Twitter, Instagram, Facebook, TikTok).
  • Excellent digital skills across various platforms – content creation, management, digital analytics, insights and recommendations.
  • Excellent copy writing skills.
  • Compelling track record in digital strategy design and implementation.
  • Experience in developing and executing creative campaigns, including sponsored social media campaigns (e.g. Google Ads, LinkedIn Sponsored Campaigns, Facebook Ads).
  • Experience with video and photo editing software (Adobe Design Suite and Microsoft Office Suite).
  • Experience with social content management systems (e.g. Hootsuite).
  • Experience with WordPress and SEO management.
  • Experience in professional photography / videography is a plus.
  • Engineering / construction industry knowledge is a plus.

Key Competencies: 

    • Attention to detail
    • Excellent written and verbal communication skills
    • Pro-active / initiative taker / problem solver
    • Ability to juggle multiple projects at the time
    • Results orientation and proactiveness
    • Creative, energetic and self-motivated
    • A keen interest in social media
    • Organisation and time management skills
    • Resilience, flexibility and open mindset
    • Relationship builder based on openness, fairness and honesty / people management skills
    • Improves processes and creates value
    • Team player / collaborative

For more information on this Marketing & Events Assistant / Marketing Coordinator position or other similar opportunities based in Ireland, the UK or Europe contact the Talent Acquisition Team in Kirby Group confidentially on +353 (0)1 454 0411 or apply in confidence.

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