Digital Marketing Executive – Galway

Location: Galway
Department: Strategy & Marketing
Contract Type: Permanent / Full Time
Email recruitment@kirbygroup.com

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Digital Marketing Executive – Galway

THE OPPORTUNITY
·         To work as part of highly successful in-house Marketing Team
·         To make a contribution to the business by executing marketing activities to the highest standard
·         To gain significant experience in a fast-paced organisation that builds leading projects
 
ROLE PURPOSE
Reporting to the Marketing Manager, the Digital Marketing Executive is responsible for developing and implementing Kirby’s digital strategy – creating high-quality impactful content and effectively running multiple social media platforms. The Digital Marketing Executive is also responsible for digital analytics, website / SEO, as well as PR/advertising and copywriting, amongst other activities. This will be a challenging role, so the successful candidate needs to be comfortable working at pace.
Founded in 1964, Kirby Group Engineering is a leading mechanical and electrical engineering contractor with operations in Ireland, the UK and mainland Europe. Everything that Kirby does is guided by its five core values of People, Safety, Delivery, Quality and Value. The company has 1,600 employees and operates across life sciences, data centre, industrial and energy sectors.
 
KEY RESPONSIBILITIES
·         Develop and implement digital strategy for the business.
·         Develop original, high-quality, tailored content for social platforms, website, intranet.
·         Manage social content calendar (LinkedIn, Twitter, Instagram, Facebook, TikTok).
·         Execute campaigns across multiple platforms (including sponsored campaigns: LinkedIn, Google, Facebook).
·         Produce editorial content and extract stories from the business (copywriting).
·         Liaise with graphic designers on visual content creation.
·         Support the Marketing Manager in the running of PR / advertising calendar.
·         Liaise with external agencies (PR, photographers, videographers)/ industry bodies / media as required.
·         Facilitate video content creation and coordinate the production process.
·         Manage content library including social posts and PR / advertising content.
·         Maintain company profile on social platforms, website, company brochures, presentations.
·         Carry out benchmarking and trend analysis to optimise content and social media strategy.
·         Conduct social media audits, manage social communities, track engagement.
·         Analyse digital data, prepare analytics reports with insights and recommendations.
·         Manage website, produce keyword research / SEO analytics reports, optimise experience.
·         Identify creative brand promotion opportunities.
·         Develop internal communications / PR updates.
·         Optimise internal physical and digital communication platforms across offices and sites.
·         Support the team with market research, report writing and presentations, as required.
·         Support the business with event organisation and execution.
·         Collaborate with the Marketing Manager and the rest of the Marketing Team on content development and integration into the overall marketing strategy.
·         Provide other required support to the Senior Leadership Team, as well as other stakeholders within the business.
The above list of tasks, activities, responsibilities and accountabilities is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Job descriptions will be regularly reviewed to ensure they are an accurate representation of the post.
 
KEY EXPERIENCE/QUALIFICATIONS
·         Bachelor’s / Master’s degree in marketing, business, journalism or other related discipline.
·         2 years’ experience in digital marketing role (preferably B2B).
·         Understanding of social media platforms and best practices from a brand / construction industry perspective (LinkedIn, Twitter, Instagram, Facebook, TikTok).
·         Excellent digital skills across various platforms – content creation, digital analytics, insights and recommendations.
·         Excellent copywriting skills.
·         Track record in digital strategy development and implementation.
·         Experience in developing and executing creative campaigns.
·         Experience with Adobe Design Suite and Microsoft Office Suite.
·         Experience with social content management systems (e.g. Hootsuite).
·         Experience with AI marketing tools.
·         Experience with WordPress and SEO management.
·         Experience in professional photography / videography is a plus.
·         Engineering / construction industry knowledge is a plus.
·         Full clean driving licence.
 
KEY COMPETENCES

  • Excellent attention to detail
  • Excellent written and verbal communication skills
  • Ability to work at pace and juggle multiple projects at the time
  • A keen interest in social media and its latest trends
  • Results orientation, problem solving and proactiveness
  • Creative, energetic and self-motivated
  • Organisation and time management skills
  • Resilience, flexibility and positivism

·         Relationship builder – respect and honesty

  • Team player / collaborative
  • Improves processes and creates value
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